Mastering Micro-Targeted Personalization: Step-by-Step Implementation for Maximum Engagement #15
1. Understanding User Data for Micro-Targeted Personalization a) Identifying Key Data Points: Demographics, Behavioral, Contextual Effective micro-targeting begins with granular data collection. Move beyond basic demographics by capturing behavioral signals such as recent page visits, time spent, click paths, and past purchase history. Incorporate contextual data like device type, geolocation, time of day, and current […]
